BetweenFacebook posts and Twitter tweets, it seems like there are a thousand and oneways to communicate virtually these days. However, what many in the businessworld overlook is blogging. Better Business Bureau is recommending thatbusiness owners consider some simple blog implementation strategies to heightentheir business’ visibility on the web.
Ablog dedicated to the thoughts of a business’ president or CEO or a business’mission can serve as a meaningful way to attract potential customers – andallow business owners to establish themselves as a thought leader in theirrespective market(s). Business blogs can be linked from the business’ website,Facebook page and Twitter account and are a great way of sharing the longer,more thought provoking messages.
Accordingto a recent survey by HubSpot, 57% of companies using blogs reported that theyacquired customers from leads generated directly from their blog. They go on tofind that businesses are now in the minority if they do not blog. From 2009 to2011 the percentage of businesses with a blog grew from 48% to 65%.
Sowhat’s so great about a blog? “A blog gives a president or CEO the chance tocommunicate in more of a dialogue-like setting with their constituents,” saidRobert Shomphe, President/CEO. “Limited characters and space can confine amessage in some settings. A blog allows for a full message to be shared and caneven be catered towards targeted audiences.”
BBB recommends thatbusiness owners consider the following when implementing a blog for theirbusiness:
Heightenedvisibility is always a plus. When you blog, you get more eyes on yourbusiness and increase your search engine optimization (SEO).
Voicing your passiongets your customers noticing. Letting your customers see how and why yourbusiness came about and sharing what it is you love about doing what you do isa great way to make a connection with your audience. With (almost) no lengthlimits, a blog is a great platform to share exactly what it is that makes yourbusiness different from the rest.
A blog can serve asa great networking tool. A blog is a great place to inspire your constituentsand build a subscriber base. By giving your voice a platform and reaching outto other fellow business bloggers, you have the ability to establish a solidbusiness-to-business network.
For more businessadvice you can trust, visit www.bbb.org/us/bbb-news.